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Issue Date: 
Fri, 2021-08-13 (All day)
Issue Email Content: 

Here’s a look back at the news we covered this week:

The easing of travel restrictions this week for fully vaccinated Americans entering Canada is a welcome development to the tourism, hotel and air transportation sectors, but lobby groups are urging the government to provide more detail about what comes next. Tourism Industry Association of Canada president and CEO Beth Potter said pandemic subsidies are still required for many tourism operators facing a difficult fall and winter. Hotels, which would ordinarily benefit from conventions and festivals in those seasons, expect pandemic hardships to continue until next spring. “Our downtown cores are virtually sitting empty,” said Alana Baker, vice-president of policy and public affairs at the Hotel Association of Canada.

Enterprise Canada’s in-house advertising and creative teams have been spun off into an external sister agency. Creative Currency is led by Dennis Matthews, a former advertising manager to then-Conservative prime minister Stephen Harper. Matthews says the 15-member team will combine the consulting firm’s public affairs experience with traditional marketing methods. “Some of the lessons that I took from my time in politics, the way we persuade or the way we handle a crisis or how we go and reach audiences, can be really beneficial to the corporate world,” he said. “Having people working on your marketing and advertising [team] that get that world is really valuable, whether you’re selling a product or service, or trying to change people’s minds.”

Misty Meeks has joined National Public Relations as a vice-president. A former Rogers Sports and Media marketing director, Meeks will build National’s strategy, insights, and digital practice. “I’m a builder by nature,” she said. “I didn’t want to join somewhere that had it all figured out, and I think the foundation here was excellent, but the potential to grow and do really interesting things is here.” Prior to working at Rogers, Meeks led Argyle PR’s digital practice, working with clients such as Red Bull, Nestle, and President’s Choice Financial on social media and digital strategy.

Canadian Geographic Enterprises Inc. filed 12 of the 121 communication reports logged last week. Represented on the registry by its president, Gilles Gagnier, the publisher of bi-monthly magazine Canadian Geographic was interested in discussing an education and awareness program on the subject of residential schools. The reports show communications with Prime Minister Justin Trudeau, Environment Minister Jonathan Wilkinson, Heritage Minister Steven Guilbeault, and Andy Fillmore, parliamentary secretary to Infrastructure Minister Catherine McKenna, on July 23. The organization also communicated with McKenna and Guilbeault on July 28.

In new registrations, Canada Fortescue Future Industries Ltd. (FFI) started its first file on Aug. 6 with Fernando Melo of Global Public Affairs. A renewable energy subsidiary to iron ore company Fortescue Metals Group, FFI is interested in discussing programs that could assist with hydrogen projects in Canada, including the Clean Fuel Fund, Strategic Innovation Fund and Net Zero Accelerator. Melo will communicate with the Prime Minister’s Office (PMO), the Privy Council Office, Global Affairs, Finance, Environment, Natural Resources, Innovation, Crown-Indigenous Relations, and the Atlantic Canada Opportunities Agency, as well as MPs and Senators.

Another company interested in discussing natural resources is Gensource Potash Corporation, which opened its first file on Aug. 9, with its president and CEO, Mike Ferguson. A Saskatoon, Sask.-based potash mining company, Gensource is seeking funding under the Strategic Innovation Fund to assist with practices that “will dramatically reduce the overall environmental footprint” of its operations. Ferguson will communicate with the PMO, Natural Resources, Innovation, Environment, Rural Economic Development, Export Development Canada, the Canadian Foundation for Innovation, and Western Economic Diversification Canada.

The Canadian Audit and Accountability Foundation (CAAF) started its first file on Aug. 11. Represented in-house by its president and CEO, Carol Bellringer, the organization conducts training for, and research into, auditors and elected officials to improve oversight and accountability in Canadian and international public sectors. CAAF is seeking funding for additional international programs. Bellringer will communicate with Global Affairs, Indigenous Services, Crown-Indigenous Relations, Women and Gender Equality, the Public Service Commission, the Canada School of Public Service, International Development Research Centre, and the Office of the Auditor General, as well as MPs.

New registry files

Organization, Corporation or Client Name Registrant Name
130355 CANADA INC. Julia Bolpois, EY
Canada Fortescue Future Industries Ltd. Fernando Melo, Global Public Affairs
Canadian Audit and Accountability Foundation / Fondation Canadienne pour l'audit et la responsabilisation Carol Bellringer, President & CEO
ECA Robotics GORAN SAMUEL PESIC, SAMUEL ASSOCIATES
First Call Child and Youth Advocacy Society Adrienne Montani, Executive Director
Gensource Potash Corporation Mike Ferguson, President & CEO
La Bêlerie Distribution et Transformation Inc CHRISTINE LAGACE, ISA Immigration et Recrutement
McMichael Canadian Art Foundation / Fondation McMichael d'art canadien Graham Fox, Navigator Ltd
Olymel S.E.C. Olivier Lavigne-Lacroix, T. Bjornson & Associates Consulting Inc.
Protein Industries Canada Jim Armour, Summa Strategies Canada Incorporated
Protein Industries Canada Daniel Perry, Summa Strategies Canada Incorporated
Ribbons Communications Inc. David Pratt, David Pratt & Associates
Ronald McDonald House Charities Toronto / Toronto Children's Care Inc dba RMHC Toronto Catherine Bridgman, Chief Executive Officer
Sqomish Sea to Sky Developments LP MICHAEL BAILEY, Western Policy Consultants Inc.
Traffic Tech Inc. David McArthur, McMillan Vantage
Traffic Tech Inc. MARK RESNICK, McMillan Vantage Policy Group / Groupe d'affaires publiques McMillan aVantage
Traffic Tech Inc. Anushka Kurian, McMillan Vantage

Based on a search of the federal lobbyists' registry on Aug. 13 at 9:00 a.m. ET

New registrations

Organization, Corporation or Client Name Registrant Name
Beauty United Canada Bryan Detchou, Crestview Strategy
Canadian Beverage Association / Association canadienne des boissons Anton Sestritsyn, Earnscliffe Strategy Group
Canadian Council for Aboriginal Business Tabatha Bull, President & CEO
DoorDash Cameron Penner, Proof Strategies
Gibson Energy Inc. Steve Spaulding, Chief Executive Officer
GNL Québec Jean-Frédérick Legendre, TACT
HOMEFY Inc. Erin Iverson, The Capital Hill Group / Le Groupe Capital Hill
Hotel Association of Canada / Association des hôtels du Canada Chris Andreou, StrategyCorp Inc.
Hut 8 Mining Corp. William Greene, Impact Public Affairs
Moving Minds Alliance Olivia Raycraft, PAA Public Affairs Advisors / CAP Conseillers Affaires Publiques
Moving Minds Alliance MICHAEL VON HERFF, Public Affairs Advisors
Moving Minds Alliance Felix Wong, Public Affairs Advisors / Conseillers Affaires Publiques
Nauticol Energy Ltd. Stuart McCarthy, Bluesky Strategy Group Inc.
News Media Canada / Médias d'Info Canada PAUL DEEGAN, President and Chief Executive Officer
Travelers Canada Blair Ostrom, McMillan Vantage Policy Group
VidCruiter Erin Iverson, The Capital Hill Group / Le Groupe Capital Hill
VMware Inc. Ikram Farah, Hill & Knowlton Canada

Reactivations

Organization, Corporation or Client Name Registrant Name
BHP Canada Inc. Giles Hellyer, President: BHP Canada Inc

 

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